Data & inzicht in gebruikersgedrag moet onderdeel worden van de product lifecycle

Waar business intelligence en marketing technology bij veel organisaties een belangrijke bijdrage leveren aan data driven besluitvorming, is product intelligence minder bekend. Onterecht, zo blijkt uit ons gesprek met Regional Sales Director Nicolette Martin en Solution Consulting Leader Brittany Kent van marktleider Amplitude, die ons bijpraatten over de meerwaarde van product intelligence voor productontwikkeling, conversie en retentie, en customer lifetime value.

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Product Analytics Playbook

Keeping customers engaged is hard work. Learn to build retention into your product with the Product Analytics Playbook.

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Return on (Product) Intelligence

Amplitude product evangelist John Cutler digs into the challenges of forecasting product intelligence ROI, and why it is important to not lose the forest through the trees.

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North Star Playbook

Product-led companies are winning in the digital era by rallying their teams around a Product North Star. Get everything you need to discover yours in our guide.

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5 Ways to Make Smarter Product Bets with Product Intelligence

Digital teams use product intelligence to deliver experiences that continuously engage, delight, and foster loyalty throughout the customer journey. Read more.

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Buyer's Toolkit for Product Intelligence

New to product intelligence? Here's your high-level guide to understanding what product intelligence means, where it comes from, and how it impacts your business.

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Breaking Data Silos with Amazon AppFlow and Amplitude

Amazon AppFlow’s new integration with Amplitude empowers your teams to combine data from multiple sources, surfacing the detailed customer insights that enable you to build the best product.

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Mastering Retention

Retention is critical for every product, whether you're at a Fortune 500 company or a 5-person startup. Learn proven strategies to keep users coming back to your product with the Mastering Retention playbook.

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Amplitude ROI Guidebook

Nucleus Research conducted an in-depth ROI analysis on Amplitude customers across six industries to understand how our product intelligence platform impacted their business performance. Get the guide

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Product Intelligence Report

How user behavior insights drive business growth. Amplitude surveyed 350+ product leaders to find out how businesses in today’s world achieve digital success.

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